The complete operating system for local visibility. Five integrated systems, twenty-nine pages, built to run yourself in about two hours a month. No agency. No retainer.
Search your own service in your own city, from a clean browser. Three businesses sit in the map pack. Those three take the overwhelming majority of the clicks and calls. Everyone below the fold is invisible.
The three at the top are rarely the best businesses. They are the ones running their Google Business Profile as a system: categories correct, photos current, posts weekly, reviews arriving every week and answered within two days.
That is a process, not a talent. It is written down in this document.
Each part stands on its own. Together they are the complete playbook. Work through them in order the first time. After that it becomes the reference you return to every month.
Fourteen optimization points, ranked by ranking impact. Seven foundational, seven that compound. Primary category, secondary categories, service area, hours, photos, posts, Q&A, services, attributes. Plus the sixty-minute monthly protocol that keeps all of it current.
Four word-for-word scripts, one for each customer type. A three-touch sequence with a hard stop at day fourteen. And the intercept: a private feedback ask that catches unhappy customers before they reach Google.
Four instruments a non-technical owner can install in an afternoon. No tag manager, no developer, no code. Feeds a one-page scorecard you fill in monthly, which answers the only question that matters: is this working?
Score your entire operation from one to ten across eight dimensions, on a Broken / Weak / Functional / Strong scale. Then the ninety-day roadmap that sequences the fix so you repair the weakest three instead of scattering across all eight.
Five campaign types and which ones your business actually needs. Three audience layers and why most accounts spend eighty percent of budget on the most expensive one. And the rule that comes before any of it: track first, then spend.
Obsidian Perch builds marketing systems for local businesses and national brands. Over $250M in pipeline influenced across 45+ documented industries. This document is the local playbook from that work, productized so you can run it without hiring us.
Twenty-nine pages. Delivered instantly as a PDF.
We execute the full fourteen-point optimization on your profile: categories, fields, photos, services, Q&A, the complete foundation. Fixed scope. Fixed timeline. One deliverable, one finish line.
Ask about the SprintFull conversion tracking and attribution, ongoing visibility management, or a complete marketing operation. Selective, hands-on, and reserved for the right fit. Tell us about the business and we will tell you what we would do.
Request a conversationThey are running a system. Here it is.
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